Passion Capital

Subject: Seed Round: [Company Name] - Powering [Specific Outcome] for [Target Audience]

Dear Passion Capital Team,

I’m writing to you today as a founder of [Company Name], a [briefly describe your solution, e.g., 'SaaS platform transforming how X businesses manage Y']. Having followed Passion Capital's dedication to backing the UK's most ambitious founders at the very earliest stages, with successes like [mention a relevant portfolio company if possible, e.g., 'Monzo' or 'GoCardless' if your sector aligns], I believe we are a strong fit.

We are solving the acute problem of [specific problem] for [target audience] within the [industry] sector, a market valued at £[TAM]. Our unique approach involves [key differentiator/technology, e.g., 'leveraging predictive AI to automate Z task'].

Despite being pre-seed/seed, we've already achieved [key traction, e.g., 'secured 10 paying pilot customers,' 'developed a fully functional MVP with positive user feedback,' or 'built a waiting list of 500+ interested users']. Our team, comprised of [relevant experience of founders], is uniquely positioned to execute on this vision.

We are currently raising a £[Amount] seed round, aiming to [specific use of funds, e.g., 'onboard our first 100 customers, expand our product features, and prove out our go-to-market strategy']. This will allow us to reach [next key milestone, e.g., '£20k MRR within 9-12 months'].

We’re looking for a lead investor who shares our conviction in building a category-defining company. I've attached our deck and would welcome the opportunity for a brief discussion to explore how [Company Name] can become the next Passion Capital success story.

Thank you,

[Your Name]
Co-founder & CEO, [Company Name]
[Company Website]