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Cockroach Labs

Sponsorship Program
Niche Developer Tools
Scale Micro (10k-50k)
Type Flat Fee
Sponsorship DNA (Requirements)
Deeply technical audience (database administrators, software engineers, DevOps), content focused on distributed databases, SQL, cloud-native architecture, data scalability, resilience. Content should be informative, problem-solving, and demonstrate practical application.
Compensation Structure
Flat fee for sponsored technical articles, video tutorials (e.g., setting up a cluster, migration guides), podcast interviews with their engineers, hackathon sponsorships (free credits for CockroachDB Cloud, prizes).
AI Pitch Helper Template 
Subject: Distributed Database Content: [Your Channel Name] x CockroachDB Collaboration

Dear Cockroach Labs Community Team,

My name is [Your Name], and I run [Your Channel/Platform Name], a [description, e.g., blog and YouTube channel dedicated to cloud-native development and database architecture]. My audience of [X] engineers and database professionals regularly seeks insights into scalable, resilient data solutions.

I've been particularly impressed by CockroachDB's geo-distributed capabilities and its strong focus on consistency and resilience, which addresses critical challenges many developers face today. I've personally [mention specific interaction, e.g., followed your releases, experimented with a local cluster].

I believe a sponsored collaboration would be highly valuable, allowing me to create in-depth content around topics like [suggest specific content ideas, e.g., "building a globally distributed application with CockroachDB," "comparing SQL features in CockroachDB vs. traditional databases," "operationalizing CockroachDB in Kubernetes"]. This would directly engage my audience with a powerful, modern database solution.

You can find examples of my technical content and audience data here: [Link to your portfolio/media kit]

I'm eager to discuss how we can partner to educate and empower more developers with CockroachDB.

Sincerely,

[Your Name]
[Your Website/Social Link]

Connect directly with the partnerships team at Cockroach Labs:

Email: community@cockroachlabs.com Partner Form Application

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